Next-Gen platforms maybe should have an opt-in system-wide toggle to mute/hide all GaaS/addon monetization in games. Two games diametrically opposed on the spectrum of monetization. Thread Battle Passes are turning games into work instead of fun Had a shower thought the other day after having jumped from AC: Odyssey to Link's Awakening. One bad actor (or in this scenario, organised crime) ruins the fun for everyone else. You can no longer give a key to a friend, your friend has to have an account first etc. These mitigation factors impact legitimate customers also of course. Accounts which are much easier to collect metrics around to trace and prevent. Keyless integrations removes the commodity that fraud can very very easily abuse to make a profit, or at least, it forces fraud to invest resources in creation of accounts to actually abuse the system. It's never a dull moment in the fraud and security industry let me tell you. Accounts that then gets traded or sold for the sole purpose of using them to commit fraud later down the line whenever opportunity arises (sales, big launches etc.). There's an entire fraud industry around generating accounts and building bogus but good-looking customer histories that can fool first line fraud prevention systems on various platforms. Compromised accounts and payments are sometimes used, but not necessarily. Sourcing their capital instead from stolen payment instruments, or accounts. Which they will abuse and abuse until it's dead in order to make profit, usually without spending any of their own $ capital. Kittens McMittens gave a brief explanation of the problem, quoting below.Basically, where you as a customer see a good deal, fraudsters see the same good deal but at scale.

The reason Steam keys are still around I imagine is a combination of a few things, Steam's market size, the sheer amount of keys still in circulation, and that they simply put can currently afford to eat the costs associated with keeping keys as a commodity to be abused around. Prolonged failure to keep fraud at a minimum in worst cases loses you the option of transacting with them at all.Steam revokes keys by the thousands every single day, and also provides reporting to merchants selling on steam to enable merchants revoking keys on their own systems. That's typically the baseline because you start seeing very hefty fines from card schemes like Visa and MasterCard and other providers if you go above that. Thread EGS adds self-service refunds + keyless integration In simplified terms as a merchant you generally want to see less than 1% of your sales as fraud.

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